Register

2 June 12:00 - 12:45DIGITAL EVENT

Member or non-member, male, female, or other, join us and participate in the conversation about the newly forming norms in both consumer behaviour and our everyday work lives on June 2. 

Sara BergendorffMaterials Specialist, and Sara RiismarkCommunication Strategist from Returpack, will kick-start the session by sharing their latest observations on the changes in consumer behaviour, triggered by the currently undergoing global pandemic. 

A brief word from the speakers:

“Even during times of crisis, awareness of the environment and the benefits of recycling are still high among the Swedes, but it takes new paths. At Returpack / Pantamera we have seen changes in material flows in recent months as an effect of the corona-pandemic. We will present the observed consumer behaviour changes along with our new communication strategies on how to adjust to the new normal.” 

The presentation will be followed by a lunch discussion with the Fempack steering group, continuing the conversation on the potential new behavioural patterns visible in the supply chain. We will hear Helena Lindh, Market Sustainable Expert at Tetra Pak Nordics, Hannah Franzel, Packaging Developer at Orkla Foods Sweden and Teresa Ewing, Packaging Engineer at IKEA Food. The discussion will be moderated by Cecilia Tofterö, Packaging Developer and Strategist at Tofterö.se.

We will finish our virtual meeting with an open Q&A session, expecting your active participation. We are looking forward to connecting to you all for insights, networking and fun!

Agenda

Welcome from Packbridge

Svetlana Eskebaek, Business Development @ Packbridge

The New Normal: Consumer Behaviour From the Industry Point of View

Sara Bergendorff & Sara Riismark, Returpack

Lunch Discussion: Early patterns in consumer behaviour visible in the Supply Chain

Cecilia Tofterö, Tofterö.se; Hannah Franzel, Orkla Foods; Helena Lindh, Tetra Pak and Teresa Ewing, IKEA Food

Q&A session

End 

Speakers

Sara Riismark
Communication Strategist, Returpack

Sara Bergendorff
Materials Specialist, Returpack

Lunch Discussion with Fempack

Cecilia Tofterö
Tofterö.se

Read more

Hannah Franzel
Orkla Foods

Read more

Helena Lindh
Tetra Pak

Read more

Teresa Ewing
IKEA Food

Read more

All you need to know:

When: June 2, 12:00-12:45

Where: Wherever you are - this is a digital event 

For whom: This event is open to everyone

Language: This event will be held in English 


Fempack steering group

Teresa Ewing

Packaging Solution Engineer @ IKEA of Sweden

Sara Bergendorff

Project Manager @ Returpack AB

Consuelo Giordani

Managing Director @ Ecol Studio Consulting

Helena Wiksäter

Senior Key Account Manager @ Skanem

Helena Lindh

Environment Executive @ Tetra Pak 

Hannah Franzel

Packaging Developer, Innovation @ Orkla Foods

Cecilia Tofterö

Packaging development consultant @ Tofterö.se

Katrin Molina-Besch

PhD. Institutionen för Designvetenskaper @ Lunds Tekniska Högskola

Lisa Strömros

Laboratory Engineer @ RISE Innventia

Svetlana Eskebaek

Business Development @ Packbridge

Virtual Handshake is a series of business storytelling events during which Packbridge community members share interesting cases, current challenges, learnings, industry news, and opportunities straight from behind the scenes of their organisation.